Alphonse Mucha, advertising poster for JOB, 1896. Paris.
Cigarette rolling papers were the brainchild of Jean Bardou, a baker from Perpignan, patron of the arts and a man with vision in regard to advertising. He commissioned also Jules Chéret, Pal, Leonetto Cappiello, Firmin Bouisset and Toulouse-Lautrec to design posters for his company. Via Swann Galleries.